Feminine Fire with Bec Cuzzillo

Launch Review: How I Added $25k Of Recurring Revenue To My Business Before Maternity Leave

• Bec Cuzzillo • Episode 214

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What does it really look like to launch in a season of transition?

Not the glossy, perfectly-executed version – but the grounded, strategic kind that creates income, builds momentum, and honours your capacity.

In this episode of the Feminine Fire Podcast, I’m pulling back the curtain on my final live launch before maternity leave – and why I’m celebrating it as a huge win, even though I didn’t hit my original revenue goal.

Because here’s the truth I wish more people were talking about – sustainable success isn’t built on big wins alone. It’s built on smart strategy, long-game thinking, and the ability to make your business work for you, no matter what season you’re in.

If you’re craving more consistency in your income… if you want a business that grows without relying on you 24/7… if you’ve ever wondered how to create launch results that last well beyond the cart close date – this episode is for you.

Inside, I share the real numbers, what I did differently, and why this $25k launch set me up to take three full months off while my business keeps running in the background.

This is about more than just one launch – it’s a roadmap for building a spacious, scalable business that honours your life.


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